The FLO23 brand was founded in honour of Floris and the wonderful memories he left behind with the people around him. Floris combined his name with the numerical prefix of the region Haarlem and made it his social media name.
On June 16, 2010 Floris died at 15-years of age from the effects of childhood cancer.
Each bracelet is named after a city Floris had visited during his life, from Amsterdam to Barcelona from Cannes to Varazze.
FLO23 donates 15% of all sales to research into childhood cancer.